Archive for November, 2009

• Yet Another Reason Why Google Rocks My World

• Thursday, November 19th, 2009

• Clearly, Google’s invention machine has been running on full-throttle recently (but, really, was it ever not?), as evidenced by the recent releases of game-changing applications in progress like Wave and Sidewiki. Today marks yet another milestone for the digital darling: A developer preview of Google Chrome OS, Google’s very own operating system that follows in the design footsteps of its Chrome Web browser (released late last year).

  Today’s big news isn’t the OS itself—that announcement came back in July—but rather the release of the OS’ source code, which is Linux-based. Plus, the developer preview, taking place at the Googleplex in Mountainview, California, is much anticipated by techies, all of whom are clamoring for more insights into the operation system’s potential power. Among the details leaked so far (courtesy of Robert Scoble):

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• Tags: Asymmetric Communications, Chrome, google, Social Media
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• Twitter on the Move

• Saturday, November 7th, 2009

• In another example of how social media is enveloping the “web 1.0” internet, this week Twitter enhanced their new “Twitter Lists” feature with a new widget that allows you to embed any twitter list elsewhere on the web, where the widget will update in real-time as new tweets come in.

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• Businesses Participate More in Social Media, but Measurement Still Lags

• Thursday, November 5th, 2009

• 

  A brand new research report from Business.com sheds some light on the question of how big a role social media plays as a business resource. Many findings underscored what we already knew—companies and executives are using social media—but some stats offer added dimensions to the hows and whys of this online activity.

  But first, an overview: Nearly 65% of the 2,948 respondents reported using social media as part of their normal work routines. As for the most popular social media resources for business information: (more…)

• Tags: Measurement, metrics, research, Social Media
  Posted in Measurement, Social Media | Comments Off

• Real-Time Search To Redefine Optimization, Data Mining

• Wednesday, November 4th, 2009

• Following up on Dan Bingham’s last blog post, the socialization of search continues with the news that Yahoo is getting in the game, partnering with Web search start-up OneRiot to begin testing a real-time search feature. This announcement comes in the wake of deals inked between Twitter and both Google and Microsoft to bring in features from the microblog that will enable the search engines to pull in social media content alongside regular search results.

  For communications professionals, the crux of this search evolution is two-fold: It stands to reshuffle the deck for traditional search engine optimization strategies, and to offer real-time data whose breadth and depth has yet to be seen. So, like most social media-driven evolutions, this one is a double-edged sword bearing positive and negative consequences: (more…)

• Tags: Asymmetric Communications, google, real-time search, SEO, social search, Twitter, Yahoo
  Posted in Asymmetric Communications, Social Media | 1 Comment »

• Asymmetric Search Results

• Monday, November 2nd, 2009

• Recently, with little fanfare, Google announced a beta version of what is likely to be the next big thing in search. Called Google Social Search, the technology finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. These friends and contacts are pulled from the social networks you participate in, based on the sites you enter into the recently launched Google Profile product. Here’s a quick demo from Google.

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• Tags: Asymmetric Communications, google, social search
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