
The Nielson Company released some interesting new numbers this week on the use of online video in the U.S. The survey found some extraordinary year over year growth in online video use, with both total video streams and time per viewer increasing 25% for the month of September ‘09 vs. September ‘08.
Although Internet video is still a small portion of all video consumed — around 2%, according to recent estimates – this report indicates that activity still grows at a healthy double-digit percentage clip. With Nielson finding over 139 million unique viewers spending 195 minutes each watching a total of 11.02 billion video streams in the month of September alone, we are now talking about some real audience numbers here. (more…)